Thursday, April 24, 2014

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About Us

Our Mission
For over 15 years Forum Salon has been serving the greater Sarasota area.  We provide the highest quality service and make it our goal to exceed your expectations.  We strive to make your visit to our salon a memorable experience!  We are proud of the friendships and trusting relationships we have developed over the years.

Our Staff

Sandy Robbins
Sandy has been a stylist/colorist in Sarasota for 38 years and is proud to say she is "still in love with a career that allows me to meet and work with so many amazing people." She enjoys being creative by helping you look your best. Sandy listens to your lifestyle - your likes and dislikes - to help you achieve the best results for you. Each client is highly valued as she strives to exceed your salon visit expectations. "Being a stylist in Sarasota for so many years has allowed me to develop relationships that have truly blessed my life and I am grateful."

Her extensive training includes artistic directors Robert Cromeans (hair cutting techniques) and Scott Cole (hair color design), both from Paul Mitchell Systems. Traveling to study the art of upstyle hairdressing with Martin Parsons has allowed her to help make many weddings, proms, and other occassions special. Sandy's goal is to give you the healthy, shiny, natural looking hair that you've always wanted and to help you recreate that same look at home!


Cheryl St. Louis-Idle
Cheryl is the working co-owner of Forum Salon in Sarasota. She was raised in Sarasota and feels like a native Floridian. She and her business partner, Sandy Robbins, met in elementary school and have spent most of their careers working in salons together. Cheryl owned another salon in the 80s and had been a licensed cosmetologist for 20+ years.

Today Cheryl is known as the "Hair Traffic Controller" and works the Forum's front desk greeting our friends/clients with a warm smile. Cheryl creates a caring welcome that is enhanced by a smooth running salon operation. Whether you're a long-time friend or our next best friend, Cheryl will make you feel welcome and ensure your Forum Salon experience is wonderful!


Rod Martin
Rod has been a hairdresser in Sarasota for over 25 years. A top stylist and master colorist, Rod has worked in other exciting beauty industry venues. As an educator for KMS California, Zotos International, and John Paul Mitchell Systems, he has had the opportunity to promote product and styling techniques in salons locally and throughout Florida. He has also worked on stage and behind the scenes styling hair at National Beauty Shows working with top sytlists from the US and Europe. However, being a salon owner in Sarasota for 17 years is his proudest achievement.

Rod is highly trained in haircutting and coloring and continues to receive education to stay in touch with current trends and styles. "I am also learning daily from the talented stylists that I work with," says Rod. He has been a stylist at Forum Salon for 15 years and says "I love doing hair and having the chance to bring out my clients' inner and outer beauty and be enriched by the relationships I have with them. Everyone can be beautiful and I love being part of that."


Allie Martin
Allie has been a stylist in Sarasota for 4 years.  She began her career at the Yellow Strawberry Global Salon.  Her training includes workshops with Bumble & Bumble (styling), David Velasco and Jon Charles (color), and Alessandro (coppolo keratin smoothing, balayage & haircutting).  Her most inspiring stylist is Oribe who helped her see hair as pure art and presentation.  She shares a true love for keeping the natural texture of hair - think big, natural, wavy, sexy, messy and undone (yet done) hair.

Allie started working at the Forum Salon in 2011 and loves it.  She is free to work the magic of her art and happy to work alongside her twin sister, Hailey who shares her passions for hairstyling, scuba diving, live music, dancing, baseball, the beach, and riding their bikes around Sarasota.


Hailey Martin
Hailey joined the Forum Salon in beautiful downtown Sarasota in 2011.  She has worked as a hairstylist for 4 years at the Yellow Strawberry where she furthered her education in the art of color and haircutting.  She has had hands-on training with Candy Shaw of Jamison Shaw in Atlanta where she learned the art of Balayage.  She trained with top color specialist Jon Charles.  Hailey studied color fundamentals with world renowned David Velasco and learned French cutting techniques with Alessandro.

Hailey has stuided styling techniques with Bumble & Bumble and specializes in techniques for shaping curly textures.  She has training and talent in hair coloring where her love for beautiful, soft and natural colors allows her to succeed in many corrective color challenges!  She is excited to be with the Forum team and continue to develop as a stylist and artist.